Purpose: To determine public perceptions of the effect of direct-to-consumer advertising
(DTCA) of prescription medications on health behaviors, health care utilization, the doctor …

Background: The objective of the study was to determine physicians' views of the effects of
Direct-to-Consumer Advertising (DTCA) on health service utilization, quality of care, and the …

We conducted a national telephone survey about health care experiences associated with
direct-to-consumer advertising (DTCA) of prescription drugs. Among the 35 percent of our …

OBJECTIVE: Drug manufacturers are intensely promoting their products directly to
consumers, but the impact has not been widely studied. Consumers' awareness and …

BACKGROUND. The use of direct-to-consumer advertising (DTCA) by pharmaceutical
companies is increasing. Our study examines the opinions and experiences of family …

Objective: To explore how consumers' characteristics interact with direct-to-consumer
advertising (DTCA) to influence 2 behaviors: information seeking and asking for prescription …

The pharmaceutical industry spends billions of dollars annually on direct-to-consumer
advertising (DTCA). Patient perspectives on the impact of televised DTCA on health-related …

Background Previous studies have shown that direct-to-consumer (DTC) pharmaceutical
advertising can influence consumer behavior and that many physicians have negative views …

PROLOGUE: Anyone who watches television or reads newspapers or magazines in modern-
day America cannot help but notice the dramatic upsurge in the number of prescription drug …

In August 1997, the Food and Drug Administration (FDA) announced a reinterpretation of its
rules on direct-to-consumer (DTC) advertising, the effect of which was to permit branded …